- WPPusher for WordPress was created to address getting code from GIT to WordPress for the many talented developers using the open source code.
- Many WordPress developers have not used GIT or other automated tools to deploy code.
- WPPusher is a plugin for version control and allows you to automate your deployment.
- WPPusher works with GitHub, Bitbucket and GitLab.
- The WPPusher processes were modeled on the workflow being used in Laravel development by Peter Suhm.
- The free version of WPPusher is not available in the WordPress repository. It was determined that the product did not follow the WordPress.org terms.
- The plugin adds a table to the database because it was a cleaner solution.
- Market efforts were impacted because this plugin was not in the WordPress repository.
- WPPusher used content marketing on Peter Suhm’s website as a channel to advertise the plugin.
- WPPusher’s initial content marketing was done through Twitter and e-mail conversions with a Drip campaign through the website.
- Videos were added to the site for content marketing which helped in the launch campaign.
- Peter is experimenting with Facebook paid advertising.
Links from this Episode
WP Pusher
Tom McFarlin
Peter Suhm
Git4wp
WP Tavern
Stack Overflow
GIT Tutorials
Perfect Audience
Pippins plugins
psr-2 coding standards
upwork
Office Hours Community
WordCamp Europe
Twitter