Presenting Yourself and Your Services (and some SEO wisdom) Episode 93

Do not fight against the Google – Rebecca Gill

Even if your personal branding is your name you still need to determine your target client demographic.
You need to ask “Who is the client and what do they want?”
Figure out your target demographic based on your strengths.
You can choose your target point based on your skill set and branch out from there.
You can figure out your target market by being introspective. This may help find your target market.
Define user personas to help build your brand – you can have multiple personas or just one.
Once you identify your personas, you can create content that the client can identify with to alleviate their pain points.
The “real you” sells so display it in articles to support your personal branding.
Your personal branding has less to do with talking about yourself than focusing on your target demographic.
Having a company name outside of your name shows professionalism.

Create pages for each persona. A small percentage of people find you through your website.
No Page or Post should be one and done.
When updating your content do not change the publish date.
A meta title and meta description is your first opportunity to connect to people through SEO plugins.
Take careful consideration when writing your About page. You want to describe how you can help the client and not make it all about you.
Do not include link backs to other sites from your page. Google search is frowning upon this.
Google search likes long form content.
The email list is still important for prospects and existing clients. This helps you stay in front of your audience with your brand.
PPC Paid Per Click can be a great tool for a small business initially. Organic search takes time to build.