Your value proposition is where your skills overlap their pain. – Philip Morgan
- Create a narrow market focus for your business.
- Use Evergreen content marketing to attract leads and keep in touch with clients through e-mail to show your expertise.
- Working for yourself can be very difficult.
- When you narrow your focus your business can be easier to run.
- You need to have a reliable and repeatable process in place for getting new clients.
- Writing is an input to a process.
- Writing can become a commodity to your service.
- There is job security when you show that you are adaptable and flexible.
- You do not need to say yes to every client.
- Freelancers can start out by having conversations with strangers in different vertical markets to help position their services.
- You can narrow your focus to a marketing vertical.
- Discover what is valuable to the client and what is valuable to you.
- A value proposition can be developed around addressing a client’s pain.
- WordPress membership sites can be focused on solving a problem.
- Your market position can be in the area where you can deliver the most value to a client.
- “Why?” questions are valuable.
- Subscription pricing is great for people who manage scope well.
- Weekly rates are great for pricing in a software shop that may not have a marketing funnel in place.
- The risk needs to be shared with the client.
- Freelancers can break the work down into smaller pieces when starting out.
- Don’t take on too much when starting out.
- There are technical risks that show up that freelancers may see right away when starting with a new client.
- Does the project create the results you wanted?
- Bring up perceived risks while preparing your proposal and discuss them right away with a potential client.
- It is difficult to have more than one brand and to manage content for more than one site.
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