Nothing in entrepreneurship is ever a given. There is always risk. – Justin Ferriman
- Be your own investor by putting money into your product before you leave your full time position.
- Once you know that you have a viable product you can feed your side business.
- You need to take the risk of working in your own business at some point.
- Elearning is an umbrella statement. Elearning did not increase marketing but the mobile market expanded expontentially.
- MLearning is it’s own industry – concurrent to elearning.
- Bite size learning can be very productive
- LearnDash launched in January 2013 by Justin Ferriman after a year of blogging on Learning Management systems.
Marketing
- LinkedIn can be leveraged to write about your industry.
- You can take offers to write for industry magazines to build your network.
- Create content for people that helps them out using writing, videos or podcasts.
- Building trust is the first thing you can do when building a product on line.
- Market research showed a presence in standard elearning but not with WordPress.
- The experience of launching in the product space can be an eye opener.
- A competition was created for e-mail subscribers where they wrote about e-learning to win a copy of the plugin.
- Other e-mail subscribers were offered a launch discount for liking the product before launch.
- Do not get stuck in Ready, Set, Launch. You will get feedback right away from users.
- Mobile learning is skyrocketing in the elearning space and is taking on the acronym mlearning.
- Bite size learning has taken off with mlearning as long as the learning task is singular.
Support
- Support in the product space is a huge consideration and can be a challenge.
- Feedback can be submitted through the support forum.
- Suggestions are made for feature sets as people are using the product.
- Set up your expectations in your support. Limit support to your products.
- Support challenges exist because LearnDash is used in many industries.
Pricing
- Pricing can be a complex science. WordPress pricing seems drastically lower than other systems.
- Adding reup for licensing has helped for pricing.
- Segmentation for installations is successful for product pricing.
- Don’t be afraid to experiment with pricing.
Partnerships
- Have strong business processes before reaching out for partnership.
- Integrations with LearnDash are being built by third party firms.
- The add on approach for learning management systems is working in the WordPress space.
Important Links from this Episode
LearnDash
Justinferriman
Twitter: https://twitter.com/learndashlms
Email: [email protected]ash.com
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