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Content That Sells – Episode 106

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What did you Stop? Start? Continue?

  • You need to trust your gut when working with customers. Get comfortable with your “no”.
  • Kim Doyal stopped client services and tech support. Kim will only continue with clients that need one on one coaching.
  • The current team is covering customer support.

Podcasting

  • Creating and starting a podcast should be fun.
  • You have to trust that your Podcast will evolve and shift.
  • Go into the podcast to build a brand and increase traffic.
  • Bring your personality and energy into the podcast.
  • Consistency is important with your podcast.
  • The writing has been the bonus that came out of the podcast.
  • You can monetize your podcast with affiliate links.
  • If you do not have an affiliate for your first podcast let your product or website be your sponsor.
  • Create content around the things that you use.
  • Go for things on your site that convert.
  • It is important to look at the data that supports your podcast.
  • Don’t be afraid to test advertising and buying media.

Growing your e-mail list

  • You need to figure out what your call to action will be on your email list.
  • Content around Visual Editors in WordPress have converted well right now.
  • Try to concentrate on a problem that will help your audience solve a problem.

Conferences

  • Attend conferences to find the audience that you want to sell to.
  • Go to a conference to connect and have fun.
  • Attend a conference where you can solve a problem.

Important Links from this Episode

Kim Doyal
SiteLock
Episode 100 of the WPchick
Scarcity plugin
Ben Settle
Zencastr
Busy is Not a Badge of Honor
Tunes to Tube
Clammr
Webfactory
CoSchedule
ThriveThemes
Pretty Link
Click Magic
Sumome
Optim Monster
JVZoo
Beaver Builder
Affiliate Summit West
Traffic & Conversion
Affiliate World Summit
Troy Dean
Twitter
Officehours ebook

 

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