Jeff Large is founder of podcast production company Come Alive Creative and host of the Jeff Large Show. His teaching background and extensive experience in podcasting make him a wealth of information on processes and podcasting. In today’s episode, he shares why finding your domino can make your process more effective, advice that has inspired him, and why podcasting is not only powerful, but might be a key puzzle piece missing from your marketing strategy.
Jeff has inspired Carrie to think of automation in a different way, in terms of creating efficiency surrounding your everyday business practice.
For his podcast production agency Come Alive Creative, he utilizes Basecamp to house and manage projects. Because his team is located all over, it is important for him to be able to work on the business rather than in it, and communicate with his staff thoroughly and clearly. If you do something more than twice, you should automate it in some fashion.
Scaling his project this way to create a foundational system makes handling unforeseeable challenges easier.
Finding the Domino:
This centers on understanding what your end game is, and then looking at your systems and processes to understand which steps are the most effective and efficient in helping you reach your goals. When you can pinpoint that domino, that will make your work easier down the line.
Jeff also references how Andy Crestodina, CMO and Co-Founder of Orbit Media has inspired him to invest time in what matters.
16:33 “Instead of spending 2 hours working on social media posts that are only going to have a very limited life span and then probably limited conversions on top of that, what if I spent it working out a blog article on this question that I’m getting 4 or 5 times a week from my audience… then from that blog article you can start to extract what snippets from my blog article would be good to use for social.”
This also circles back to finding the domino that lends itself to the rest of your work.
Repurposing content and the importance of stewarding time.
When it comes to repurposing content, Jeff’s mantra is that if he’s creating something, he should be able to reuse it in at least three different ways.
His experience in teaching solidifies the importance of sharing things multiple times to promote audience understanding, as everyone consumes content in different ways. This puts my fears of oversharing recycled content to bed.
The Power of Podcasting
First, Jeff emphasizes the importance of knowing why you should start a podcast.
29:19 “It’s the one medium that you can really get true, authentic relationships out of and the reason is people literally hear your voice. When you’re a host over a period of time, it’s really hard to just fake being awesome… people will either like you or they don’t.”
While visual mediums are saturated in competition, audio is the one medium you can consume doing something else. Your competition is much less in this space, making it an ideal medium to leverage. Additionally, you can utilize your podcast to spearhead your entire marketing strategy.
The ROI of your podcast is determined by a variety of factors, including the industry you are in. You can measure your ROI in the following ways:
- Number of listeners or downloads.
- Revenue from sponsorships or ads.
- Social proof through comments and ratings.
- Site traffic and conversions.
- Networking and authority building.
- True relationships.
- Generating and repurposing content.
- Learning as host and listener.
Jeff references the article, 1000 True Fans, which focuses on valuing a small group of dedicated people following you, rather than a mass quantity.
32:11 “Often, when you want to have a truly successful podcast, the more niche and positioned you can get the better… You might have less listeners overall, but those listeners that you have convert better because they care more.”