Content that Sells, Episode 106

with Kim Doyal on June 09th, 2016

I heart Kim Doyal (a.k.a. The WordPress Chick). I’m thrilled to have her back on the show (she joined me previously on Episode 50).

I met Kim in my early days of working with WordPress and the Genesis Framework and it’s been fun to see how her business has evolved over the last few years. Engaging and down-to-earth, Kim hosts the WP Chick podcast and offers coaching services to her clients.

Join us to hear what resources Kim’s using in her business and take a few pointers away for the way you approach to marketing and content creation in your business.

Watch this episode

Show Notes

What did you Stop? Start? Continue?

You need to trust your gut when working with customers. Get comfortable with your “no”.
Kim Doyal stopped client services and tech support. Kim will only continue with clients that need one on one coaching.
The current team is covering customer support.

Podcasting

Creating and starting a podcast should be fun.
You have to trust that your Podcast will evolve and shift.
Go into the podcast to build a brand and increase traffic.
Bring your personality and energy into the podcast.
Consistency is important with your podcast.
The writing has been the bonus that came out of the podcast.
You can monetize your podcast with affiliate links.
If you do not have an affiliate for your first podcast let your product or website be your sponsor.
Create content around the things that you use.
Go for things on your site that convert.
It is important to look at the data that supports your podcast.
Don’t be afraid to test advertising and buying media.

Growing your e-mail list

You need to figure out what your call to action will be on your email list.
Content around Visual Editors in WordPress have converted well right now.
Try to concentrate on a problem that will help your audience solve a problem.

Conferences

Attend conferences to find the audience that you want to sell to.
Go to a conference to connect and have fun.
Attend a conference where you can solve a problem.