Pushing WP Pusher, Episode 104

Meet Peter Suhm, a man with great entrepreneurial spirit. Traditional employment doesn’t quite suit him (I can relate!) and he’s tried his hand at various startup projects. One of these is the WP Pusher plugin, a WordPress plugin designed to ease a specific pain in a developer workflow (Git deployment).

WP Pusher is not allowed in the WordPress plugin directory (tune in to hear why), which is a distinct disadvantage when it comes to visibility and promotion. I’ll discuss with Peter his alternative marketing efforts to get WP Pusher in front of people and how (or if) that’s worked.

Peter’s been around the WordPress community since 2007 and is also an active contributor in the Laravel community.

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Show Notes

WPPusher for WordPress was created to address getting code from GIT to WordPress for the many talented developers using the open source code.

Many WordPress developers have not used GIT or other automated tools to deploy code.

WPPusher is a plugin for version control and allows you to automate your deployment.

WPPusher works with GitHub, Bitbucket and GitLab.

The WPPusher processes were modeled on the workflow being used in Laravel development by Peter Suhm.

The free version of WPPusher is not available in the WordPress repository. It was determined that the product did not follow the WordPress.org terms.

The plugin adds a table to the database because it was a cleaner solution.

Market efforts were impacted because this plugin was not in the WordPress repository.

WPPusher used content marketing on Peter Suhm’s website as a channel to advertise the plugin.

WPPusher’s initial content marketing was done through Twitter and e-mail conversions with a Drip campaign through the website.

Videos were added to the site for content marketing which helped in the launch campaign.

Peter is experimenting with Facebook paid advertising.

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Show Notes

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