Productizing Services, Episode 102

with Brian Casel on May 12th, 2016

I’m thrilled to have Brian Casel on the show this week. I first encountered Brian through the podcast he co-hosts, Bootstrapped Web. Brian started his career as a web designer and has evolved into a service provider for business owners and freelancers. But here’s the kick – his service offerings are all “productized.”

Stop trading time for money and build a business that can scale. – Brian Casel

Brian has a new podcast called Productize Podcast where he interviews folks and talks about ways to earn recurring revenue vs a one-time fee.

Join us to learn what exactly a productized service is and if it’s something you can apply in your business.

Watch this episode

Show Notes

Brian Casel is the cohost of the Bootstrapped Web podcast where everyone learns from the things that others are doing. The show is designed help us all get ahead as we bootstrap our businesses online.
Productized services are focused on delivering a specific service to a particular customer.
Productized services are a great bridge for freelancers or consultants.
The Productize Podcast is a podcast to teach about running a productized business.
Audience Ops is a productized business using marketing as a service.
Business processes are created and updated as the business grows and different size clients are being added.
Audience Ops grew after the idea was validated. The addition of new clients was put on hold until the owners could regroup and evaluate cash flow.
Podcasting helps target and convert clients for your business.

Pricing

A rough analysis was done for the costs of producing all the marketing for a target client in mind.
Add on services can be added to increase profit margins as the business grows.
Content Marketing is very important for web site creation. Many new business owners are concentrating on all the other things to get a business up and running.
Audience Ops can fill the need of producing the content and filling the need for a full time hire that a new business often can not afford.
You end up saying “no” a lot with productized services. You need to address special requests coming from clients that are not within your niche.

Building the Business

A productized service can be created when you have unique insight into something.
Figure out what businesses are spending money on and concentrate an offering there.
Bring in paid help once you cannot do a lot of the work yourself.
When you have a focused service, you can assign the repeatable tasks to team members.
When you are building the team start out with part time freelancers and work you way up to full time employees.
When looking for resources you can look for people in many places. Authentic jobs, Inbound jobs, We Work Remotely and Upwork are just a few places to look.

Watch this episode

Show Notes

Pricing

Building the Business

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