Chris Lema is the Vice President of products and innovation at the hosting company Liquid Web. He spends his time building out WordPress offerings and WooCommerce hosting. In this episode, we discuss how to segment your audience by their behaviors … [Read more...] about You Need to Segment Before You Can Automate, Episode 162
Chris Lema
What’s the Deal with WooCommerce Pricing, Episode 147
Listen to this episode Watch the episode https://youtu.be/QHxOEHnA1HE?t=8m1s What we talked about History of WooCommerce pricing model changes How good communication about pricing changes can shift the entire experience What criteria … [Read more...] about What’s the Deal with WooCommerce Pricing, Episode 147
An Epic Rant on Being Different in a Crowded Space, Episode 131
Listen to the episode What we talked about Being different in a crowded space Internalizing what others are doing and then innovating on it Copying someone's motivation vs copying someone's results Be the freelancer that answers the … [Read more...] about An Epic Rant on Being Different in a Crowded Space, Episode 131
Storytelling and Selling, Episode 98
What the heck does storytelling have to do with selling yourself, your products or your services? If you ask this week's guest, Chris Lema, he'll tell that it has everything to do with selling. We all tell stories. Don’t believe me? Ask your mom if … [Read more...] about Storytelling and Selling, Episode 98
Throwback Thursday: a Year of Podcasting with Friends, Episode #51
Hard to believe it's been a year since I broadcast the first episode of Genesis Office Hours! Like any decent wine or cheese, I'd like to think the podcast has gotten better with age. With the support of the WordPress community and each and every … [Read more...] about Throwback Thursday: a Year of Podcasting with Friends, Episode #51
Book Club: All About Pricing, Episode #27
Ever wondered if you're pricing your products or services correctly? Are you just looking at what people around you are doing and pricing based on that? We'll discuss effective pricing strategies and so much good stuff on this inaugural episode of … [Read more...] about Book Club: All About Pricing, Episode #27
Lucky #13
This week was a differently-flavored episode of Genesis Office Hours. I'm in the same house with Chris Lema and Andrew Norcross, so instead of each of us patching in, we joined as a panel from one computer to broadcast GOH from Lincoln Beach, Oregon … [Read more...] about Lucky #13